Every day, we are inspired by the different ways individuals and organizations are using the Campaign messages and materials nationwide.

Below are some ideas and activities that we’ve collected from people and organizations that support the Campaign.  We hope these will inspire you to act on the Campaign’s values and celebrate mental health recovery in your community.

If you have ideas to add to this ever-growing list of actions, please contact us at As a grassroots initiative, the Campaign grows stronger and reaches further when everyone’s voice is heard.

Share Your Belief

  • Join ITE/MH as an Ambassador.
  • As people enter services, during intake, provide them with information about mental health recovery and the Campaign, including a one page description about ITE/MH. Encourage them to join as Ambassadors.
  • Partner with consumer and family groups to present ITE/MH to provider agencies.
  • Have an Information Table about the ITE/MH Campaign at community events.
  • Integrate ITE/MH into community outreach activities—e.g. Mental Health Walks (as a theme or as a team), Health Fairs.
  • Encourage local mental health providers or organizations to join ITE/MH.
  • Offer staff training—help educate staff on the importance of taking action on the values in the provision of treatment/services.
  • Sponsor a walk to promote ITE/MH.
  • Follow us on Facebook and encourage others to as well.
  • Use the 5 X 7 ITE/MH print at Stakeholder Steering Committee meetings, and have participants write down each of the Campaign values on the back of the print and the name of a person who made a difference in their lives beside each value.
  • Organize an ITE/MH creative event.

Inspire Hope

  • Highlight how someone has exemplified taking action on the value in their life, work, etc.
  • Hold an ITE celebration to recognize others on their recovery journey—schedule them regularly – weekly, monthly, semi-annually
  • Give ITE/MH cards to recognize staff for their work.
  • Use the ITE poem to begin a group meeting as a reminder that recovery happens and that we can all support others on their recovery journey.
  • Read the ITE/MH poem at the end of mental health first aid trainings.
  • Reach out to individuals involved with support groups, such as those effected by domestic abuse.


  • Give an ITE pocket card when you see someone taking action on the value.  This could be someone you know, or it could be someone at random within your community.
  • Frame an ITE Print and give it to someone to display in their office or home as a visual reminder of the values and their taking action on the values.

Connect with Others

  • When you catch someone being the Evidence, acting of the values, let them know.  Use the term “evidence.”  Ex. – “The way you took the time to listen and really connect with Patty, you were the evidence of how to support someone in their recovery.”
  • Work with staff of psychiatric rehabilitation providers to coordinate an ITE/MH presentation and add the ITE/MH Campaign materials to the tools already in use at these programs.
  • Present ITE/MH to local housing providers and organizations.  Share with staff and participants of permanent supportive housing programs and encourage them to pay it forward.
  • Raise awareness of recovery in the community at large by hosting an ITE/MH presentation for local businesses and organizations.  These could include Shelter Providers, County Commissioners, Landlord Associations, Churches , Schools, Corporations, Law Enforcement,  Civic Organizations (e.g. rotary club) and Bar AssociationShare the messages:
    • I’m the Evidence because I am living my recovery and people have helped me by taking action on the values
    • I’m the Evidence because I live and act on the values, and have helped others and witnessed their journey
    • Encourage sponsorship of a local ITE/MH Campaign.
  • Work with consumer advocates to coordinate use of the ITE/MH toolkit.
  • Present ITE/MH to Case Managers.
  • Establish ITE clubs on college campuses.
  • Share the Campaign materials with the Intellectual Disability community.
  • Connect with Veteran’s groups, such as the Wounded Warriors Project and share the positive messages of the Campaign.
  • Hang the Faces of Mental Health Recovery panels in civic spaces during mental health month.
  • Hold a Homeless Memorial Day. Remember those who have died from the impact of homelessness, and celebrate those who have been homeless and have survived and thrived.
  • Connect with groups held at local libraries and present the Campaign to reach diverse audiences.
  • Present graduates of various programs an ITE recognition such as those completing Certified Peer Specialist training and people moving from residential programs into own home.

Be the Example

  • Share Your Story—Use the poem and values to guide telling your recovery story, either written or in a presentation, and encouraging others to tell theirs
  • Include an article about the ITE/MH Campaign in your organization or group newsletter or social media site.  Highlight a value and the importance of this in a person’s recovery
  • Identify church leaders, employers, and landlords who are already the Evidence to partner with an Ambassador and communicate ITE/MH values to others in their respective circles.
  • Recognize businesses, community leaders, and landlords who are the Evidence. For example, have an ITE/MH Awards luncheon.


  • Start a group meeting with introductions that include:
    • I’m the Evidence because…
    • Today I will focus on being the Evidence by paying attention and acting on the value of [ITE Value]
  • Watch for others taking action on the values and take the time to acknowledge and thank them for this
  • Offer ITE/MH Campaign information at local drop-in centers and partial programs
  • Encourage elected officials to become involved in the Campaign.
  • Encourage individuals to join as Ambassadors and use the cards.
  • Introduce ITE/MH at a town hall meeting and invite local officials, leaders, hospitals, and police departments.

Take One Step to act on the Campaign values—belief, hope, giving, connectedness, action, example, encouragement, and possibility—in all you do!